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Financial Services

Apex Financial Group Corporate Identity

A comprehensive brand identity refresh for a leading financial services firm, focused on establishing trust, professionalism, and innovation in a competitive market.

Client

Apex Financial Group

Timeline

6 weeks

Services

Brand Strategy, Logo Design, Visual Identity, Brand Guidelines

Apex Financial Group Corporate Identity

Project Overview

Apex Financial Group, a well-established financial services provider with over 20 years in the industry, approached us for a complete rebrand. The company was expanding its services and targeting a younger, more tech-savvy clientele while maintaining its reputation for stability and expertise.

Our team was tasked with creating a brand identity that would bridge the gap between traditional finance and modern fintech, positioning Apex as an innovative yet trustworthy financial partner for all generations.

The Challenge

  • Modernize the brand while maintaining the essence of trust and stability
  • Create a visual identity system that works across digital and traditional media
  • Develop a cohesive brand voice that appeals to both established clients and younger investors
  • Design flexible brand assets for diverse financial products and services

Our Solution

  • Conducted in-depth market research and stakeholder interviews to understand brand perception
  • Developed a sophisticated color palette combining deep blues with vibrant accent colors
  • Created a versatile logo with abstract elements representing growth, stability, and innovation
  • Designed comprehensive brand guidelines with flexible applications for all touchpoints

The Results

28%

Increase in brand recognition in market surveys

35%

Growth in new client acquisition among 25-40 age group

92%

Positive feedback from existing clients on the rebrand

4

Industry design awards received for the rebranding

"The team at Elevy & Co. delivered a remarkable brand transformation that has resonated deeply with both our existing clients and new target audiences. The new identity perfectly captures our heritage while positioning us for the future of financial services."
Michael Chen

Michael Chen

CEO, Apex Financial Group

Project Gallery

Apex Financial Logo Design Apex Financial Brand Elements Apex Financial Stationery

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