Healthcare

HealthFirst Medical Center Website

A comprehensive brand identity and website design project for a leading healthcare provider, focused on improving patient experience and accessibility.

Client

HealthFirst Medical Group

Timeline

8 weeks

Services

Brand Identity, Web Design, UX Research

HealthFirst Medical Website

Project Overview

HealthFirst Medical Group approached us with the challenge of updating their outdated website and creating a cohesive brand identity that would reflect their commitment to cutting-edge healthcare and patient-centered services.

Our team conducted extensive research on healthcare user experience, accessibility requirements, and the competitive landscape before developing a comprehensive strategy that would position HealthFirst as a leader in their field.

The Challenge

  • Create an intuitive, accessible website that caters to patients of all ages and technical abilities
  • Develop a modern brand identity that conveys trust, innovation, and compassion
  • Implement a patient portal with secure login and appointment scheduling
  • Optimize the site for mobile users, who make up 60% of their traffic

Our Solution

  • Conducted user testing with diverse patient groups to ensure accessibility and ease of use
  • Created a clean, modern visual identity with a calming color palette that inspires confidence
  • Developed a custom appointment scheduling system integrated with their existing EMR
  • Implemented a responsive design with mobile-first approach to ensure seamless experience across all devices

The Results

45%

Increase in online appointment bookings

32%

Reduction in phone call volume for scheduling

87%

Patient satisfaction with the new website

3.2x

Increase in mobile engagement metrics

"Elevy & Co. transformed our online presence with a beautiful, functional website that has significantly improved our patient experience. Their understanding of healthcare needs and attention to detail made all the difference."
Dr. Sarah Williams

Dr. Sarah Williams

Chief Medical Officer, HealthFirst Medical Group

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